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top 8 – Free Social Media Resources

14 Dec


1. Social Mention gives users a way to research blogs, twitter, mainstream news and video, to name a few, all in one swoop. One of the most powerful free online tools will give users a vast look at mentions across the web. Top keywords, users and sentiment are among some of the useful data this search engine pulls. Definitely worth a look for initial research if you don’t want to spend top dollar on Radian 6.


2. Hootsuite is a social media management system. This is has all the bells and whistles such as scheduling posts for Facebook and Twitter, keyword searches, Google analytics and url shortners (to name a few). This product recently switched to a paid version for users that are more than casually into social media. Bonus: I love its owl mascot!


3. Klout is fast becoming the currency of social media. I’ve heard rumors about Vegas clubs using Klout scores to determine eligibility for entrance. In any case, the data received from this site is greatly useful for gauging your current state in social media from Twitter to Facebook and even LinkedIn. I also enjoy the suggested follows for Twitter because they offer a better description of the tweeters than their Twitter bios do.


4. Netvibes helps users compile as much or as little data as possible into one dashboard. Have all your newsfeeds, social platforms and searches in one place that is completely customizable and free!
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top 8 – links of the week

23 Nov

Stainboy


1. Tim Burton’s Cadavre Exquis is a story-telling experiment by one of my favorite people in the movie biz. He posted tweet about one of his characters, Stainboy, who is on an adventure. Fans are asked to use a Twitter hashtag, #BurtonStory, to continue the tale.

2. Time’s Best 50 Inventions of 2010 is a great list, and I love lists.

Garden Inventor


3. Garden Inventor is a pretty addicting game, in which you must defend your garden against bugs and insects by building barriers such as cacti and spitting roses. Warning: very addicting!

4. Social Fresh has a great collection of blog posts that I’ve found super helpful and informative about Social Media. I did attend the Social Fresh Charlotte conference earlier this year, which was just as informative. Very appreciative of their information! Continue reading

The “Deal” with Facebook Places and Pages

9 Nov


Recently, Facebook made an genius announcement about their Facebook Places feature. It will now included Deals for local business owners. Similar in concept to how Foursquare business owners can reward user check-ins with specials, Deals will allow business owners to reward Facebook Places user check-ins. Though an excellent way to increase exposure of a business’s Facebook Page, a merge of the Facebook Place and the Facebook Page must occur.

Pros of Merging your Place with your Page:
• Reward customers who check-in to your Place
• Increase number of check-ins due to exposure of larger fan base
• Map of your business location appears at the top of your Facebook Page
• Show your business’s charitable side by using the Charity Deal
• Increase awareness of Facebook Page by using Friend Deal
• Giving thanks to frequent customers by providing a Loyalty Deal

Cons of Merging your Place with your Page:
• Inability to send non-fans to custom landing tabs
• Navigation for tabs is moved from the top to the side of your Page
• It seems Facebook hasn’t gotten all the kinks worked out. Pages are loading below the fold (as seen below).
• The font is slightly smaller
• The icons for posting on the Wall have changed. The classic “What’s on your mind?” comment box isn’t there unless you click the new icons first.

If you’ve decided to make a Deal, watch this video from Facebook on the how-to’s. I’d love to hear your thoughts on this new announcement. If you have any other Pros or Cons to add, that would be helpful as well.

Social Media: Building relationships

3 Nov


This month marks two years since I’ve been doing Social Media professionally. In this short time, a lot has changed, but what remains the same is the underlying principal of Social Media: The customer wants your attention. They want to feel you are listening when they tweet about their pizza showing up cold or the experience they had in your store. As a brand ambassador, making a customer feel special is my number one goal.

For any company looking to make a move into the Social Media realm (which you should be doing), listen to your customers. Be human, respond to them.
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top 8 – Links of the Week

26 Oct

1. Just in time for Halloween! Make me a zombie! Its quick and easy and of course, has the social plug-ins so you can share with your friends!

2. Wanderfly is the best designed travel site I’ve seen in a long time. Select your location, then price range and a couple of interests such as culture, romance, party and whoosh away you go finding a great destination!

3. Want to make a poster of your Facebook friends? Check out Printing Facebook for a $20, 20″x40″ print.

4. Visit Involver for nine FREE Facebook Apps! Sometimes Facebook is a little messy when it comes to searching for apps to add to a Facebook Page, but Involver is making it easy.
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Quick Thoughts…

19 Oct

Jaguars – With as much passion and heart in this city that bleed teal for this team, when the players/coaches don’t show up for a game I can’t help but be disappointing. I love my team, I’m not a bandwagon fan. When I know the team is capable of much more than what they put on the field Monday Night, its heart breaking.

Social Media – The more I learn, the more I love this. I’ve been happily attending the 2010 Facebook Success Summit, which has been so enlightening. I know Social Media, though to hear experts in my field is such a privilege. My only wish is that others around me take advantage of this opportunity.

The Wizarding World of Harry Potter – Try the Butterbeer, frozen!

Follow Friday (#FF on Twitter) – Is pretty much pointless if no one actually follows who you’re recommending. Be sure to be descriptive about why this person should be followed, don’t group everyone into one tweet. Think about how you would introduce this person to a colleague.

Twitter IRL (in real life)

23 Sep

When I was in high school, I remember using this new technology called the World Wide Web. I spent time in chat rooms and created a GeoCities page with my now embarrassing username, ChickyBaby732. Meeting people in person was a very scary idea. Parents and news stations always warned you about horror stories of abductions. Although, you still should be wary and check out virtual friends before meeting in person, it isn’t as passe as it once was.

All the time spent on Twitter, interacting with people online, sharing links or witty tweets, it becomes easy to be caught up in the digital world. Social Media is about building relationships, showing the masses someone is listening to them. Taking this a step further the past month or so, I decided to meet my virtual friends in real life. It has been an enlightening experience, all of the Twitter friends I’ve met have been friendly, genuinely nice people. Continue reading